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Fundamentals of eCommerce
Introduction
Who I Am (1:06)
What to Expect (0:54)
Sections (0:49)
Fundamentals
Plan To Succeed (1:00)
Brand Building vs. Selling Products (30:22)
Domains (5:27)
Warehousing/Shipping (16:47)
Dropshipping (10:02)
Catalog Management System (3:05)
Fundamentals Summary (2:11)
Shopify
Dunning-Kruger (1:31)
What You'll Need (1:54)
Theme Considerations (8:12)
Platform Walkaround (19:56)
Recommended Apps (9:42)
Details (5:40)
Shopify Summary (1:25)
SEO
Feeding The Beast (1:45)
Intro (3:07)
SEO At a Glance (14:11)
Keyword Research (10:51)
On-Page SEO (9:35)
Off-Page SEO (8:42)
Technical SEO (8:26)
Search Engine Advertising
Go Fishing (0:50)
Fundamentals (17:46)
Margins (10:11)
Google Search Ads (33:56)
Catalog Ads (19:19)
Final Thoughts (1:23)
Social Media Advertising
Persevering Through Negativity (1:27)
Audiences (16:30)
Facebook/Instagram Ads (32:10)
YouTube (14:25)
Considerations (2:31)
Email Marketing
Succeeding To Fail (0:55)
Systems (3:54)
Collecting Addresses (13:32)
Blasts (6:58)
Flows (6:30)
Affiliate Marketing
Goal Setting (0:45)
Fundamentals (18:16)
Marketplaces (6:23)
Discussion (3:58)
Marketplaces
Follow Through (1:30)
Who Is It For? (12:06)
Good Listings (7:15)
Sponsored Products (6:59)
Considerations (3:35)
Site Analytics
Don't Hold The Bag (1:27)
Three Levers (3:10)
Native Shopify (9:51)
Google Analytics (11:14)
Content Creation
Find Your Niche (1:20)
Social Media Strategy (10:03)
DIY? Outsource? (5:14)
Contractors (6:17)
Closing
Thank you! (6:40)
Dunning-Kruger
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